r+ Journal

Seeking "Greener" Pastures

By Andy GohFounder and CEO of r+
Share:
hello world!

In Kampot's countryside, there are seemingly endless fields of green, where I felt comforted amidst nature. There, I chatted with my friend, who I will refer to as Keith for privacy reasons, a farmer, who shared that he hoped to move to urban Kampot to live more comfortably one day.

Returning home to Singapore last Thursday, I recalled his words when I saw our familiar HDB flats. In urban Singapore, we have fields of tarmac and concrete instead, along with our modern comforts and appliances. Forest bathing and city immersion are starkly different. Yet, both urbanites and rurality yearn for the "greener" pastures of the other side.

What is the best solution? If we could only have the best of both worlds! r+ bridges urban sophistication and rural rusticity, marrying the benefits of both ways of life as we create the new rural.

More stories

13 March 2023
r+ modules' evolution

We're happy to share that R&D for the third generation of our modules is underway!

Read More
5 May 2023
r+ & Phillip Bank Joint Farm Cycle Kampot 2023

We had a blast at the r+ & Phillip Bank Cambodia Joint Farm Cycle Kampot 2023! More than 60 participants had joined us to cycle through the beautiful farms and communities of Kampot, Cambodia, in order to raise money for Smile Cambodia Organization. We're so grateful to everyone who came out and supported the event. […]

Read More
crossmenuarrow-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram